Yewhing BAOBABAY Digital City Opened

Yewhing BAOBABAY Digital City Opened

　　Yewhing BAOBABAY—the first digital city of its kind in Angola—was grandly opened Oct.7, 2017. Hundreds of local customers were drawn to visit and shop at the Yewhing BAOBABAY.

　　At half past ten, a simple but formal ribbon cutting ceremony was held at BAOBABAY Digital City. Feng Tao, head of BAOBABAY E-commerce Platform, presided over the ceremony.

　　The digital city occupies the first and second floors of Yewhing Office Building. Specialty stores including a self-owned and operated computer/mobile phone/digital products store of Yewhing and another 22 stores specializing in air-conditioners, digital products, computers, mobile phones, and office equipment are housed on the first floor. It’s reported that another 15 companies were planning to open stores on the second floor on the opening day. In addition, BAOBABAY has the sole agency for brands such as Huawei, Apple, Samsung, Tecno, and Infinix in Angola. Stores on the second floor are scheduled to open soon.

 A successful example of Yewhing’s diversification efforts, BAOBABAY, as the largest e-commerce platform in Angola, came in the spotlight the day it was introduced in August, 2015 and has since attracted many merchandisers to open shops with us. BAOBABAY continuously taps into new markets and has conducted research in surrounding countries such as Nigeria and Kenya and actively explores e-commerce opportunities in Africa. And in doing so, we can better identify consumer demands under an entirely different operation environment from the Chinese market where logistics are well developed.

      BAOBABAY operates online and expands offline. During the process of building and operating the e-commerce platform in Angola, we find that mobile phones and digital products are most popular with local customers. Our survey shows that Chinese mobile phone products are not just the main players in Chinese domestic markets but also see exponential growth in Africa. A case in point is Tecno. The opening of this digital city offers consumers not just a way to purchase digital products but an experience on the site and has thus become a new measure in our exploration of markets in Africa. Meanwhile, we have opened a new window for the sale of Chinese home appliances, digital products and mobile phones.

　　According to Feng Tao, head of BAOBABAY project, with the opening of the first digital city in Angola, BAOBABAY will continue its momentum and bring in new products and concepts such as robots and VR life. A store featuring smart home systems is in planning.