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Company Profile


Established in 1993, Yewhing (H.K.) Holdings Co., Ltd. has a registered capital of RMB 50 million and is a member of the standing committee of the Qingdao Federation of Industry and Commerce and Chairman member of the Qingdao Sino-Africa Business Council. Over the course of its more than twenty years of development, the company has grown into a multinational corporation with businesses in international trade, wholesale and retail, outbound investment, logistics and distribution, cross-border e-commerce. Currently our staff is comprised of over 100 Chinese and more than 300 foreign nationals.

Encompassing a dozen categories of products ranging from minerals, mechanical & electrical equipment, building materials, timber, home appliances, to home furnishing products meeting ISO9001 standards, our group has registered YEWHING, NOVA MODA and SULOO as our trademarks in China and Angola. We’ve developed a sound and independent wholesale, retail and logistics network in Angola. Our partners span across the world in countries and regions such as China, East Asia, Southeast Asia, West Asia, the Middle East, South America, and Africa.

Guided by the principles of “a global mindset, localized operations and professional management”, we strive to be a well-respected and caring company and focus on “down-to-earth, innovative, passionate, harmonious” corporate values. With “business benefiting all” as our corporate mission, we find passion for work and joy in life and strive for a harmonious relationship and mutual benefits with our partners, clients and the society on the whole.


Yewhing boasts a team of high-caliber professionals, among whom 95% of Chinese employees have junior college degrees or above. We emphasize down-to-earth and rigorous work attitudes, and believe the data speaks for itself. Always putting our clients first and creating value for them, we focus on responsibility and executive power and stress the importance of continuous improvement of our team in professionalism, with an emphasis on work ethics, professional knowledge, systematic thinking and respect for systems.

Yewhing prides itself on an enterprising spirit and forward-looking vision and discourages slackness or complacency. Since its establishment in 1993, Yewhing has maintained its enterprising drive and explored various approaches to sustainable development, which has served as the foundation for the fast growth of the company and its employees.

Yewhing boasts a young and dynamic team. At Yewhing, we cultivate passion, fearlessness, diligence, readiness to take on challenges, boldness for change, adeptness in professional know-how, openness to reform, and a spirit of innovation for the purpose of improvement, and we advise against negative mindset such as flinching, complacency, complaint, or inaction.

At Yewhing, we are proud of our diverse team, with members from all around the world, including more than 300 local employees in Angola. We believe in harmony, treat people with dignity, modesty, integrity, fairness, respect and consideration, and appreciate the values a diverse culture brings. We emphasize teamwork, compliance with rules, respect for local cultures, and subordination of partial interests to general interests. We stress the importance of a harmonious and win-win relationship between the company and individuals, the company and partners, the company and individuals and the society and the nature in our drive to be a reputable international corporation.






Contact us

  • Add:Room 4009/6, Floor 40, Plaza A, Top Yihe International, No. 10 Hong Kong Middle Road, Qingdao
    TEL:86-532-85021906/07/08/09  EMAIL:website@yewhing.com
  • © Yewhing (H.K.) Holdings Co., Ltd. All Rights Reserved.    Registration No. 17021242
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